Terms of service

Last updated: 21 October 2026

1. Who I am

The Player Standard is an online tactical coaching and video analysis service. It is run by me, Erik McCue, an individual based in Örebro, Sweden. In these terms, "I" and "me" mean me.

Contact: [email protected].

2. Who can use the service

The service is for competitive soccer players ages 12 to 18. A parent or legal guardian signs up, pays, sends the footage and gives consent by ticking the consent box on the application form. These terms are between that parent or guardian and me.

3. What each plan includes

Match Analysis. $99, one time.

One match analyzed
A written report with at least 3 clear priorities
Your plan to follow
A video call walkthrough
Delivered within 5 days of receiving footage

Player Development. $249 per month.

Everything in Match Analysis, plus:
2 analyses every month
A monthly development plan update
A player passport and skill radar, updated monthly
1 live video call a month

Elite Development. $499 per month.

Everything in Player Development, including the player passport and skill radar, plus:
2 to 3 analyses every month
2 live video calls a month
Direct WhatsApp Business access to me, with a parent in the thread for players under 18

College Pathway. It is not live yet. It is not part of these terms until it launches.

Prices are in US dollars and the price shown is the price you pay. I do not add tax to the price.

4. What the service is

I give tactical and technical video analysis and mentorship.

I watch the footage you send.
I tell you what I see in your player's positioning, decisions, habits and technique.
I give priorities and a written plan for how to work on them in the game.
I guide the player and the parent on what matters and what does not.

This is not medical, fitness or rehab advice. I do not give advice on injuries, nutrition, strength, conditioning or recovery.

Training outside the calls is the player's own responsibility. It happens under the player's own coach, parent and doctor. If a player feels pain, they should stop and see a doctor. This service sits alongside the player's own coach. It does not replace them.

5. The founding offer

The first 10 players get their first Match Analysis free. I ask for a review, a testimonial or a referral if you found it useful. No card is needed. Nothing renews and nothing signs you up automatically. After that, standard pricing applies from the first purchase. The free analysis stays free. A review is welcome but not required.

6. The 5 day turnaround

I deliver your breakdown within 5 days of receiving your footage. The 5 days start when I have footage I can open and watch. If I am going to miss the 5 days, I email you before the deadline with a new date. If a Match Analysis is more than 7 days late, you can choose a full refund.

7. The Match Analysis guarantee

You will get at least 3 clear priorities, shown on your own film, and a plan for how to work on them. If you do not, you get a full refund. To ask for it, email [email protected] within 14 days of receiving your analysis.

8. Monthly billing and cancelling

Player Development and Elite Development are billed monthly through Stripe.
Your plan renews on the same date each month. If a payment fails, Stripe retries it automatically. If it still fails, I pause your plan until the payment goes through.
Cancel anytime. There is no lock in.
Cancelling stops your next charge.
Cancelling takes effect at the end of the billing period you have already paid for. You keep access until then.
No refunds for a month already started.
To cancel, email [email protected] before your next monthly charge.
Match Analysis is one time, so there is nothing to cancel.

9. Refunds

The short version is on the refunds page. If the two ever differ, these terms win.

Monthly plans. Cancelling stops the next charge. No refunds for a month already started.
Match Analysis. The guarantee in section 7 applies.
The free founding analysis. There is nothing to refund.
A missed 5 day promise. If I miss the 5 days on the first analysis of a month and you ask, I refund that month.

If you have a problem with a charge, email me first and I reply within 2 business days. If you file a dispute with your bank, I give them the records of what I delivered.

10. Calls

Parents are welcome on every call.
Calls are not recorded. After each call I send a short written summary.
Parent only calls are available too.

11. WhatsApp, Elite Development only

WhatsApp Business access is part of Elite Development only.
For players under 18, a parent is always included in the WhatsApp thread.
Replies are not instant. I reply within 1 working day.
Questions that cannot wait for the next call can go here.
WhatsApp is for tactical and technical questions about your player's game. It is not for medical, fitness or rehab questions.
The thread is for questions about your plan and your games. No payments are discussed in it and footage goes through the private link.

12. Footage and privacy

How I handle footage is in the footage and privacy policy. In short:

Footage is used only for your player's coaching analysis.
I never sell it or reuse it for anything else.
For Match Analysis, I delete the footage 30 days after I deliver the analysis. I delete it sooner if you ask.
Any public use of a player's footage needs separate written consent for that specific use.

You confirm you have the right to send me the footage and have me review it. If it shows other people, such as teammates or opponents, I use it only to prepare your analysis and I never post it.

13. What I do not promise

I do not promise that a player will make a team, a squad, a club, a college or a contract.
I do not promise any particular result or improvement.
The service is coaching and guidance based on your footage. It is not a guarantee of an outcome.
I never promise placement, offers or scholarships.

14. Parent acknowledgment, risk and limits

The parent or legal guardian confirms the following by ticking the consent box on the application form when they send it:

Soccer training carries a risk of injury. The parent accepts that risk for their player.
I give video analysis and mentorship. I do not supervise or run any training.
The player is healthy enough to train and play.
The player is supervised by their own coach, or by the parent, when they train.
The player will stop if there is pain, and the parent will have them seen by a doctor.
The parent accepts the limits on my responsibility set out here.

Limits on my responsibility. To the extent the law allows, my total responsibility to you is limited to the amount you paid me in the last 3 months. This does not limit anything the law does not allow to be limited.

Injury and training advice. I am not a doctor or physio. My analysis is about football decisions and technique, not medical advice. See a qualified professional for injuries and train within your own limits.

15. Ending the service

I may end the service if the terms are broken or if I can no longer deliver it. If I end it, I refund the unused part of any month paid in advance. You can stop any time by cancelling. When the service ends, I delete your footage as the privacy policy describes.

16. Changes to these terms

I update the date at the top and email active clients.

17. Governing law and disputes

Swedish law applies, except where mandatory consumer law where you live applies instead.
Please email me first. If you and I cannot agree, disputes go to the courts of Sweden, at Örebro District Court.
Nothing on these pages removes consumer rights you have by law where you live.

18. Contact

[email protected]